The industry of using animals for profit is a well-known and highly effective one, but it has effects that may prove harmful to you and your pet’s health.
There are five steps to this business model, and you can use this as a guide to learn when you’re being manipulated by manufacturers.
5 ways you’re being manipulated by manufacturers
A new product is on the market. But instead of selling it, it is being given away as part of a package plan so that it looks like an incredible bargain. To add to the marketability, “wellness” is a frequently used word.
In order to tap into the long-standing reputations of more well-known “wellness” brands, this new product is being tied into a profession that is widely respected as purveyors of animal health. If the marketing is good enough, these individuals will continue to promote the product, eventually making their living by doing so.
After this product has created long-term health problems in those who partake of it, a new, specialized product is introduced to specifically address this newly arisen problem. It will likely be expensive, “scientific,” and high tech, and it will have a line sold by the animal health profession at large. This adds to their bottom line, and manufacturers will frequently repeat step two here if they can.
Advocates for this product line will claim that it has nothing to do with creating the problems experienced by administering it. The industry of animal health will come out with claims that “It prevents disease!” and will refute arguments otherwise. They will use the product created in step three to explain how they have created a cure for the disease, and that its origin is currently unknown.
The manufacturers will smile all the way to the bank. They’ve made their money twofold: first by creating a problem, and then by fixing that very thing.
A number of variations of this business model live and thrive in many circles of society, but the one that most significantly affects you as a pet owner is purveyed by the Mars Company. It has come to the forefront since my recent post about their new fix of selling chicken feathers as protein in their version of the best dog food: Royal Canin.
But their step one to this scheme? Vaccinations. For everything currently imaginable.
The Mars Company story
The Mars Company is most well-known as purveyors of sugary sweets – Skittles, Milky Way, M&M’s, etc. They started out as a candy company and have experienced great success there.
In 2007, the company branched out to buy Banfield, The Pet Hospital. The very same pet hospital that sells a “wellness plan” that includes free vaccinations when you sign up. This is a recurring marketing plan that usually takes place twice per year. Recall yourself back to the five steps?
I have addressed before the fact that frequency of vaccination is excessive, and quite commonly, it’s risky. But the profession of conventional veterinarians runs on its profits, and veterinarians aren’t going to stop pushing vaccines if it cuts into their bottom line despite the effect on your pet’s health. And in the name of professional judgement, these veterinarians can get away with ethically questionable practices.
Banfield Pet Hospital is a collection of corporate veterinarians, who vaccinate repeatedly in the name of “wellness.” They advocate the continuation of such, and will continue to do so until it is no longer selling.
Now, through a subsidiary of the Mars Company, Royal Canin, you can purchase a high end, laboratory-made diet with a novel protein source: chicken feathers. This protein is meant to cure the allergies they’ve created by repeatedly vaccinating every pet that comes through the doors of the Banfield machine.
Is the cycle starting to become clear yet?
Think outside the medicine box when it comes to your pet’s health
Throughout all of this, it becomes important to remind you that you are the one responsible for making decisions about your pet’s health. They don’t vote. They eat what you offer, go to the vet when you decide they’re going, and they will take whatever you give in the name of “prevention” or treatment.
Unless you are keeping your eyes open and are willing to think outside the medicine box, your animals may very well become health statistics. If you follow the conventional brand of “prevention,” it’s not a matter of if your pets get sick, but rather, when.
It is concerning enough to have to visit your vet because you’ve got a pet with allergies, which is one of the top three reasons the average consumer brought their pets in for veterinary services in 2012. This is a long road full of suffering, with no cure in sight if you follow the path that your conventional veterinarian recommends.
There are better options than allowing yourself to get caught up in part of this machine. You can be a more informed and smarter pet owner. Keep your eyes and ears wide open, and learn all you can about the natural path that’s best for your pet before making health decisions for your animals.
Remember, when you’re in for an exam and the veterinarian recommends something to you, especially more vaccinations in a pet that’s already been vaccinated, you only need to say two sentences to regain control of that situation:
“Doctor, let me get back to you on that. I need to do some research before I make my decision.”
He’s been known to lecture to veterinarians now and again, presenting case reports of animals treated with homeopathy and advice on how to make a simple, successful practice with a simple, powerful medical modality. When he’s not practicing, writing or teaching, he’s off walking in the wilds of Central Texas, taking pictures and awaiting the inspiration that comes from being out in Nature.
Latest posts by Dr. Will Falconer (see all)
- Ignoring your pet’s teeth could lead to cancer - February 27, 2016
- NSAIDs, inflammation, & a cautionary tale - January 27, 2016
- Starting a newbie down the path to natural pet care - December 26, 2015