We’ve all heard of products being labeled “artificially flavored” or “naturally flavored,” but ever wonder what exactly “natural flavor” means? Is it really natural? What is the difference?
Well, the definition of “natural flavor” under the Code of Federal Regulations is: “the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional” (21CFR101.22).
Any other added flavor therefore is artificial. (For the record, any monosodium glutamate, or MSG, used to flavor food must be declared on the label as such). Both artificial and natural flavors are made by “flavorists” in a laboratory by blending either “natural” chemicals or “synthetic” chemicals to create flavorings.
Gary Reineccius, a professor in the department of food science and nutrition at the University of Minnesota says “The distinction in flavorings–natural versus artificial–comes from the source of these identical chemicals and may be likened to saying that an apple sold in a gas station is artificial and one sold from a fruit stand is natural.”
He also says, “Artificial flavorings are simpler in composition and potentially safer because only safety-tested components are utilized. Another difference between natural and artificial flavorings is cost. The search for "natural" sources of chemicals often requires that a manufacturer go to great lengths to obtain a given chemical…. Furthermore, the process is costly. This pure natural chemical is identical to the version made in an organic chemist’s laboratory, yet it is much more expensive than the synthetic alternative. Consumers pay a lot for natural flavorings. But these are in fact no better in quality, nor are they safer, than their cost-effective artificial counterparts.”
So what about organic foods? Foods certified by the National Organic Program (NOP) must be grown and processed using organic farming methods without synthetic pesticides, bioengineered genes, petroleum-based fertilizers and sewage sludge-based fertilizers.
Organic livestock cannot be fed antibiotics or growth hormones. The term "organic" is not synonymous with "natural." The USDA’s Food Safety and Inspection Service (FSIS) defines “natural” as “a product containing no artificial ingredient or added color and is only minimally processed (a process which does not fundamentally alter the raw product) may be labeled natural.”
Most foods labeled natural are not subject to government controls beyond the regulations and heath codes. Steffen Scheide, organic savory flavorist for an ingredients supplier says, “Minor ingredients, such as natural flavors, often cause some confusion with regard to NOP rules. Only ‘natural flavors,’ as defined in the CFR—not artificial or EU-Nature-Identical Flavors—can be considered in the development of organic foods.”
The NOP food labeling standards (effective October of 2002) include a National List of Allowed Synthetic and Prohibited Substances. This list has a section on allowed non-synthetic substances, some with restrictions (205.605(a)) for products labeled “organic” or “made with organic ingredients.” Four categories of organic labels were approved by the USDA, based on the percentage of organic content: 100% Organic, Organic, Made with Organic Ingredients, and Less than 70% Organic. Natural flavors, then, can be considered NOP compliant as “organic” when used under the 95% rule (flavorings constitute 5% or less of total ingredients and meet that meet the appropriate requirements) if their organic counterparts are not available. “Made with organic ingredients” can be used on any product with at least 70% organically produced ingredients.”
According to the National List, under section 7CFR205.605(a)(9), non-agricultural, non-organic substances are allowed as ingredients that can be labeled as “organic” or “made with organic,” including “flavors, non-synthetic sources only, and must not be produced using synthetic solvents and carrier systems or any artificial preservative.” Other non-synthetic ingredients allowed in this section include: acids such as microbially-produced citric acid, dairy cultures, certain enzymes and non-synthetic yeast that is not grown on petrochemical substrates and sulfite waste liquor.
So, it seems that “natural” might not be so natural and that even some organic foods might contain some of these “natural flavors.” There are still many grey areas for consumers and producers alike. Research is being done and attempts are being made to produce more organic flavorings, but the process is slow. We as consumers need to be more aware of what ingredients go into our foods and also take more initiative to encourage the government’s responsibility to regulate these ingredients and disclose the information to the public.
Known as The Supermarket Guru ® , Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
As one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. He is the food trends editor and correspondent for NBC News’ Today show, where he reports on consumer trends, food safety and money-saving tips, as well as showcases new products.
He makes monthly appearances on ABC’s The View , and has appeared numerous times on The Oprah Winfrey Show, 20/20, CNN, CNBC, Discovery Health and MSNBC, as well as on local television morning and news programs throughout the country.