What do you do when your blockbuster diabetes drug turns into a huge flop because people are literally too terrified to take it?
I dunno, maybe claim it has exciting new benefits? Then you hope people are so tempted that they forget all about that black box warning and the real-life risks?
That’s more marketing than science, of course.
But it sure LOOKS like that’s what’s going on right now with the diabetes drug canagliflozin (sold under several names including Invokana).
Sales were WAY down. So they scrambled to find some “new benefits.” And then got their pals at the FDA to approve the claim that the diabetes drug can protect against some of the biggest and deadliest risks that often accompany diabetes.
Worried about your kidneys? Afraid of heart failure? Concerned about DYING from heart problems?
Then step right up and try not to look too closely at the fine print.
But don’t sign up to play guinea pig for this diabetes drug just yet … because there’s a whole lot more on the line than you might think.
The TRUE risk of this diabetes drug
Canagliflozin was slated to be the next big diabetes blockbuster.
No surprise given the size of the diabetes market and the money to be made there. Some 30 million Americans have the disease, and 80 million more are on the verge of developing it.
Capturing even a small percentage of those patients would add up to a massive marketing coup for ANY diabetes drug.
But then people discovered the risks – some so horrible I have to warn you before I mention them, especially if you’ve just eaten.
For example, this diabetes drug has been linked to a form of gangrene. This one’s even worse than it sounds: The FDA warned that this form… called Fournier gangrene… specifically strikes “the genitals and area around the genitals.”
The feds say the risk is rare, and maybe it is. But try NOT thinking about that when you’re on the med.
Every little itch you get “down there” could set off a panic attack.
It’s also part of a class of diabetes drug infamous for some risks that aren’t quite as rare. These meds, called SGLT2 inhibitors, could DOUBLE your risk of lower-limb amputations.
Try THIS and ditch the drugs
No wonder sales of the diabetes drug have plunged for two straight years now.
And no wonder they were happy the FDA helped make some “good” headlines for them by approving it for helping to prevent heart failure, cardiovascular death, kidney problems, and more in people with diabetes.
But don’t, as the commercials say, “ask your doctor” about this diabetes drug alone. Ask about your OTHER options too.
And don’t forget the best option of all. Quit the added sugars. Ditch those unhealthy processed foods. And restrict the rest of the carbs in your diet.
Your blood sugar will snap in line like a solider. Your diabetes will quickly come under control. And you’ll be able “ask your doctor” about something else entirely… reducing and even eliminating your diabetes drug and other meds altogether.