Apparently, the Corn Refiners Association is taking a page out of Nutrasweet’s…oh I mean Aminosweet’s…re-branding book. That is, when your product has a very noticeable black eye you simply slap on some makeup and try to make a silk purse out of your sow’s ear.
Yes, in an attempt to neatly sidestep the brewing controversy over the health dangers of high fructose corn syrup (HFCS) the Corn Kings have decided to shine up their heavily tarnished product by repackaging it with the spiffy new moniker of…wait for it…
Corn sugar! (Ta da!)
Misleading you say? Oh no! According to the Corn Refiners, HFCS is exactly the same as sugar. In fact it says so right in its petition to the FDA asking that it be allowed to change the name. So you see…no problem.
After spending millions on its “sweet surprise” marketing blitz to try to convince us of the virtues of the controversial sweetener and failing miserably I suppose this act of desperation by the corn refiners is really not all that surprising. But what is surprising is that they actually seem to think we’re going to fall for it this time.
The writing is already on the wall for this dangerous, highly processed, unnatural form of sugar. The evidence of its detrimental effects on our health continues to pile up, and consumers are already saying no to it in droves. Removing the word “syrup” isn’t fooling anyone, guys.
My mother always taught me that, a little powder and a little paint will make a lady what she ain’t. But in this case, the makeup just isn’t going to cut it.
I don’t know about you, but I’m simply not buying this painted pig.
Oh, and if you haven’t seen this hilarious spoof of the “sweet surprise” commercials yet, it’s well worth taking a look.
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