October is just around the corner. And that means the aisles of every store will soon be filled with some of the scariest things you’ll ever see.
No, not the Halloween decorations.
You’ll soon see pink splashed across everything from toilet paper to frozen fish sticks. It’s become an annual tradition.
And it seems like just about every big company out there has jumped on the bandwagon… transforming “Breast Cancer Awareness Month” into a cheap marketing ploy.
But there’s one group of Americans that’s SICK and TIRED of these firms using the disease to make a buck.
Breast cancer survivors are STANDING UP and FIGHTING BACK.
They want every American to know what’s REALLY going on. They’re exposing what’s happening behind the scenes at some of these pink ribbon groups.
Because all the money raised “for breast cancer” isn’t always going where you think it is. And it’s not being used how you’d want it.
Majority of breast cancer donations NOT used on research
Just a few weeks ago, runners at a Komen “Race for the Cure” event in New York City ran past a cluster of breast cancer patients waving signs and chanting.
But it wasn’t in support of the group. They were protesting. They’re ticked off so little of the money raised by “Race for the Cure” goes toward finding a cure at all.
The truth is just 20 percent of Komen bucks goes toward ACTUAL research.
The rest? “Awareness” campaigns and such. Oh, and of course a hefty slice for fundraising, salaries, and other organizational expenses. And let’s face it, raising “awareness” isn’t even remotely the same as actively working toward a cure.
Not that awareness is BAD. But given the pink ribbons everywhere, you’d have to be living under a pile of wet autumn leaves not to be “aware” of the dangers of breast cancer by now.
You might say we have TOO MUCH awareness as Komen turns those ribbons in marketing opportunities at every turn.
After all, who can forget KFC’s infamous pink ribbon fried chicken buckets?
It was done in partnership with – yep! – Komen. To critics, it was Kentucky-fried proof of just how many lines this organization will cross to collect a buck-buck buck.
Bucks that ultimately all DON’T go toward finding a cure but rather still more stunts.
Make sure your PINK MONEY goes to the right place
Now, of course, many women HAVE enjoyed the support they’ve received from breast cancer organizations, including Komen.
And we’d NEVER want to take that away.
But as both patients and donors, we need to DEMAND better accountability. We deserve transparency, so we KNOW where the money is going. And we need to TRUST them to use our donations where they matter the most.
Clearly, that’s not happening right now.
So before you donate… to this or ANY charity… do a little homework.
You can use Google to find ratings of charities based on what they do and see how much money goes toward essential services, programs, and research versus how much is spent on fundraising, salaries, and other activities.
You can also use Google to find something else: Some breast cancer groups dedicate up to 90 percent of their donations to actual research.
They’re not nearly as well-known. After all, these groups aren’t shelling out millions in “awareness” stunts. But that’s where the real “race for the cure” is happening right now.
And until groups like Komen get their pink ribbons in gear, maybe that’s where your dough should go.