I’ve heard of bedside manner, of course. But pill-side manner? Well, let’s just say that’s a new one on me.
Yet that’s the daffy idea behind a new study. The researchers claim antidepressants prescribed for anxiety work best when docs talk them up first with a sort of pill pep talk.
In other words, the success of the drug depends on how good a salesman your doctor is.
If he really dials it up and insists it’ll work on your anxiety, then congratulations. Odds are it WILL. Talk about the power of positive thinking.
But if the doc gives the prescription to you with a shrug and fails to really praise the pill’s anxiety-squashing benefits, there’s a bigger chance it’ll fall flat on its face.
Sketchy? You bet it is.
So allow me to reveal what’s really going on here. And more importantly, let me share something that truly works to help dial down anxiety… no sales pitch needed.
Sales pitch sells antidepressants for anxiety
If a treatment depends on how much you believe in it, it’s not a treatment. It’s the placebo effect in action.
That doesn’t mean the results you’re getting aren’t real. The placebo response can be pretty powerful. And that’s especially true for conditions such as mood disorders, like anxiety and pain.
But it does mean the benefits you experience aren’t coming from the medication, or at least not entirely. And that appears to be what’s going on in the new study.
Some folks battling anxiety were given a pill with the full sales pitch. They were told it was an antidepressant that would REALLY help.
Others were given a pill and told it was an “active placebo.” In other words, it would have side effects like the med, but it wasn’t the real deal and was unlikely to work on their anxiety.
In reality, all the volunteers got an identical SSRI antidepressant called escitalopram (Lexapro).
The trick worked. The participants who had the pill’s praises sung to them… who were told it was very likely to work on their anxiety… responded at a rate about four times better than the folks told it was a placebo.
Skip the placebo effect and try THIS
Perhaps the most interesting thing about the study is the researchers are acting like it was a success.
Apparently, this is what passes as a win in conventional medical circles. They appear to think they’ve cracked the code for beating anxiety. Break out the confetti and noisemakers.
Meanwhile, I’m over here wondering what pills these “experts” are popping themselves. Because in MY book, this is a failure in every sense.
It’s a sign that the so-called anxiety benefits of heavy-duty SSRI drugs are spotty at best.
And in exchange for a placebo effect that’s likely to wear off at some point, users may be taking on some pretty hefty side effects, which can include sleep struggles, dizziness, shakiness, dry mouth, painful urination, feeling anxious (ironically), and more.
The result of this research should be an all-out effort to find a way to trigger that same anxiety-relieving response without the pill pep talk or the troublesome side effects that can go with the drugs.
Instead, they want docs to keep dishing out the drug for anxiety but to double down on the sales pitch. And let’s be honest, when they do that, it isn’t medicine anymore. It’s MARKETING.
But there’s a better option to consider. The herbal remedy ashwagandha. This all-natural adaptogen has been used for centuries in India to fight stress, anxiety, and more.
For more tips on beating anxiety as the holiday season ramps up, check out these 6 wacky ways to erase holiday stress in 5 minutes.